Partner Hub

Our event business community like to have access to handpicked experts that are highly reputable. We are looking for partners who have a track record of delivering quality results for wedding businesses and creatives. If you have the expertise to help our clients lead better businesses, let's talk. We only refer our people to the best in the business, so let’s see if you are a fit for the hub.

Reach an Audience of Driven Event Professionals

Get your brand in the right hands. Our community is full of weddingevent businesses who are ready to level up, and they are looking for the right tools to get them there. We are picky about who we recommend because our reputation is on the line.

If you have a service or a platform that actually delivers for event busineses let’s talk. We want to put the best experts in front of the people who need them most.

Get in Contact

Ways We Can Collaborate

We don't do generic ads or cold pitches. We look for partners who actually add value to our community, creating real
connections that make sense for everyone.

Podcast Sponsorships

Get your brand on the mic. We put you directly in front of the event pros who are tuned in every week to learn how to lead better businesses.

Joint Masterclasses

Let’s get in front of our audience together. We host live sessions where you can show our community exactly how your expertise or tool solves their biggest business challenges.

The Recommend List

If you have a CRM, a platform, or a service we genuinely back, we want to champion it. We only refer our people to the resources we know will actually deliver.

Content & Guest Features

Let’s trade insights. Share your expertise on our platform and help our audience see the business through your lens while you get in front of event industry pros.

Ready to Partner Up?

If you are ready to get your brand in front of event business owners who are actively looking to invest in their growth, let's talk.

Fill out the brief partnership inquiry form below, and let us know how we can create a win-win collaboration.

Meet Shelley Lewis

Event Business Growth Expert. CPA.
Award-Winning Entrepreneur.

For over 30 years, I’ve been known as The Bubbly Accountant. I’m the person who actually gets a buzz from diving into the messy middle of a business to figure out what’s working and what’s causing a bottleneck. There is nothing I love more than seeing the look on a business owner’s face when they finally stop guessing and start feeling in control.

About ten years ago, I decided to jump into the deep end and opened my own event venue. I’ll be honest, I was seasoned at running horse shows and sporting club events, but I didn’t know much about the many other types of events. But this did not affect my venues success, because I knew how to run businesses. And then in a short space of time awards started flowing for my venue. That success came from my mantra - business is much easier than people make it out to be. It’s all about looking at what happened, learning from it, making small tweaks every single time and surrounding yourself with the right expertise.

I’ve always had an entrepreneurial heart, but I’m also a mum of three. I know exactly what it’s like to deal with that parent guilt while trying to grow a business. I’ve lived through the stress of trying to be everywhere at once, which is why I’m so obsessed with creating foundations and structuring a business to give you your life back.

I started Pop the Profit because I got tired of the lack of expertise and real support out there for event businesses. When I needed a mentor for my venue, I couldn't find anyone who actually "got" our industry. I wasted so much time explaining the basics to people who didn't understand why our world is so unique, and it led to some unnecessary challenges.

I made it my passion to fix that.

I’m on a mission to give you the kind of support I wish I’d had – event business mentoring and education built specifically for this industry. I’ve taken my 30 years as a CPA and entrepreneur, pouring everything I’ve learned into helping business owners in the event world - an industry I truly fell in love with. My focus is to educate and empower business owners and teams across this industry to really grow and pop their bottom line. Plus it takes a village and I’ve built a network of experts who speak our language, so you’ve always got the right people in your corner.