Get your Business Health Score

Is Your Event Business Leaking Profit?

You pour your heart into your event business - but how healthy is it really behind the scenes?
This quick check looks at the key areas that affect profit, cash flow, enquiries, systems, client experience and owner overload. It takes about 3 minutes and will give you a simple Profit Leak Health Score at the end.

How clearly do you know where your best enquiries come from? *

I mostly rely on word-of-mouth or hope people find me

I have a few good sources but I'm not always sure what works best

I know where my best enquiries come from and focus on those

How well does your marketing attract the right type of clients? *

I feel like I’m just trying things and hoping they work

Some things work well but it's not always consistent

My marketing consistently attracts the right type of clients

How well do you keep track of enquiries and bookings? *

I respond as they come in but don't really track them

I keep some records but not consistently

I track enquiries and bookings so I can see patterns

How confident are you in your booking process? *

It feels a bit hit-and-miss

It works reasonably well most of the time

I have a clear process that converts well

How organised is your business behind the scenes? *

A lot lives in my head or scattered in different places

Some systems exist but they could be better

Things are organised and easy to manage

How much could your business run if you stepped away for a week? *

It would struggle without me

Some parts would keep going

Most things would continue fine

How well do you understand your business numbers? *

I mainly watch the bank balance

I look at reports but don't always know what they mean

I understand my numbers and use them to guide decisions

How confident are you about your pricing and profitability? *

I'm never quite sure if I'm charging enough

I think it's about right but haven't analysed it deeply

I know my pricing supports a profitable business

How supported do you feel in running your business? *

I do almost everything myself

I get some help when needed

I have reliable support or systems in place

How consistent is the experience your clients receive? *

It depends on how busy things are

Usually good but not always consistent

Clients receive a consistently great experience

How do you feel overall about your business right now? *

It often feels uncertain or stressful

Some things are working well but others need attention

I feel positive and confident about where it's heading

Last Step Before Getting Your Free Business Health Score!

First Name *

Last Name *

Email *

State

Meet Shelley Lewis

Event Business Growth Expert. CPA.
Award-Winning Entrepreneur.

For over 30 years, I’ve been known as The Bubbly Accountant. I’m the person who actually gets a buzz from diving into the messy middle of a business to figure out what’s working and what’s causing a bottleneck. There is nothing I love more than seeing the look on a business owner’s face when they finally stop guessing and start feeling in control.

About ten years ago, I decided to jump into the deep end and opened my own event venue. I’ll be honest, I was seasoned at running horse shows and sporting club events, but I didn’t know much about the many other types of events. But this did not affect my venues success, because I knew how to run businesses. And then in a short space of time awards started flowing for my venue. That success came from my mantra - business is much easier than people make it out to be. It’s all about looking at what happened, learning from it, making small tweaks every single time and surrounding yourself with the right expertise.

I’ve always had an entrepreneurial heart, but I’m also a mum of three. I know exactly what it’s like to deal with that parent guilt while trying to grow a business. I’ve lived through the stress of trying to be everywhere at once, which is why I’m so obsessed with creating foundations and structuring a business to give you your life back.

I started Pop the Profit because I got tired of the lack of expertise and real support out there for event businesses. When I needed a mentor for my venue, I couldn't find anyone who actually "got" our industry. I wasted so much time explaining the basics to people who didn't understand why our world is so unique, and it led to some unnecessary challenges.

I made it my passion to fix that.

I’m on a mission to give you the kind of support I wish I’d had – event business mentoring and education built specifically for this industry. I’ve taken my 30 years as a CPA and entrepreneur, pouring everything I’ve learned into helping business owners in the event world - an industry I truly fell in love with. My focus is to educate and empower business owners and teams across this industry to really grow and pop their bottom line. Plus it takes a village and I’ve built a network of experts who speak our language, so you’ve always got the right people in your corner.